Madelaine’s Eggs produce the finest organic eggs in Melbourne.

I designed a new website and strengthened their print and digital marketing. The goal was to design a simple, yet functional website that not only provided essential information but had a ‘where to buy’ feature that would list all her current stockists. This allows users to input their location and find stores near them, and get directions to that store.

I refined their branding to be a bit more playful, wholesome yet vibrant. Expanding on the primary yellow I added quirky illustrations, some secondary colours and cleaner typography. This was used across the website, digital and print marketing.

Role — Website Design, UX, Branding, Graphic Design, Image Retouching

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