Wool Valley supplies and produces the finest wool bedding in Australia.

I helped reshape their online presence with a complete shop redesign and digital marketing overhaul.

I designed a new website and brand styling that felt warm, organic, natural and luxurious throughout the shopping experience.

The new brand styling was then rolled out across all their digital and print marketing.

Using data from Shopify, I restructured the information heiracy on the website, product categorisation, and product page flows to increase conversions.