I design how brands and products feel to the people using them.
About
Updated 7 Oct 2026
I design how brands and products feel to the people using them. I’ve done it for about fifteen years, and these days I use AI to build what I design.
The people I enjoy working with most care about design as much as I do. Not only how something looks, but how it feels to use.
- Before 2011
Kent and London I studied graphic design at college in Kent, then at university in London, where I learned old-school Swiss design.
- 2017
Melbourne Two years at TYSON, a retail brand agency. Brand, packaging and marketing for brands like Mountain Goat Beer.
- 2022
ProblemShared A designer first, then the website rebuild in 2024. Now its website, brand and design systems, and the AI systems behind them.
- 2025
My own products CivAccount first, then Stravue, Copytone and Filmara. I design them, and AI agents build them.
- Now
Rebuilding this site, helping film labs try Filmara, and shooting film.
I can’t write code, and I don’t pretend to. Agents write it. I direct them, check the work, and own what goes live.








