Work
Some of the projects I've worked on over the years. New work and experiments will live under wulfsage going forward.
ProblemShared
Neurodivergent support platform
Brand improvements, website, video content, product design, and social media for a platform changing lives. Joined when it was 50 people, now 400+.
Wool Valley
Australian wool bedding supplier
New website and brand styling that felt warm, organic and luxurious throughout the shopping experience. Used Shopify analytics to restructure information hierarchy, product categorisation and page flows to increase conversions.
Madelaine's Eggs
Organic egg producer, Melbourne
Website, branding and marketing for an organic egg producer. Refined the brand to be more playful, wholesome and vibrant with quirky illustrations. Built a store locator so customers could find nearby stockists.
TYSON
Retail brand agency, Melbourne
Brand, graphic design, marketing and packaging for retail brands like Mountain Goat Beer. Worked across brand positioning, in-store experience and visual identity at a Melbourne agency.
Enviromate
Marketplace for leftover building materials
Branding, website and mobile app design for a sustainable building materials marketplace. The app needed to feel lightweight and clean for a 30-40+ audience, with geotargeting to surface the nearest available materials.
ATOL Construction
Passive fire prevention for commercial builds
Logo, branding and web design to help a fire prevention company establish credibility with high-end developers across London. Clean, sophisticated presentation of previous projects designed to increase lead conversion.
Humantra
Sustainable fashion brand
Collaborated on naming, branding, copywriting, website design, photography and the clothing itself before launch. Earthy and modern aesthetic for a socially responsible fashion brand connecting with conscious consumers.
Humantico
Design studio, Kent
An agency I ran with a friend before we knew a thing about business. End-to-end client work across branding, web design and digital strategy, from pitch to delivery.
AVAMAE
Web app design, London
Worked on large complex websites and front-end interface design at a London tech company. My first professional design role, where I learned the foundations of building for the web.