Work

Every project taught me something. This is some of the work and the places that shaped how I think about design.

Recent work

wulfsage

2025–present

The making arm of the business.

Where the client work, the builds, and the experiments happen. This portfolio site, CivAccount, and whatever comes next all live under wulfsage.

ProblemShared

Remote · 2022–present

Neurodivergent support platform.

Product design at the core, with brand, website, video, and social built around it. A neurodivergent support platform where clarity isn’t a nice-to-have — it’s the whole point. Multiple years, full involvement.

product designbrand

Earlier work

ATOL Construction

Remote · 2019–2021

Passive fire prevention for commercial builds.

The brief was credibility. A fire prevention company needed to look like they belonged in the same room as high-end London developers. Clean, sophisticated presentation designed to increase lead conversion.

brandingweb

TYSON

Melbourne · 2017–2019

Retail brand agency.

Brand positioning, packaging and in-store experience for retail brands like Mountain Goat Beer. My first proper immersion in how physical brand touchpoints work at scale.

brandingpackaging

Humantico

Kent · 2013–2016

A design studio I ran with a friend.

End-to-end client work from pitch to delivery. We didn’t know much about running a business, but we learned fast. Branding, web, strategy — everything came through us.

brandingstrategy

AVAMAE

London · 2011–2013

First design role at a London tech company.

Designing complex web applications and learning the craft properly. Interface design for products people actually had to use every day. This is where I figured out what it means to design professionally.

ui designproduct
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